HOUSE CLEANER / RENOVATION
A fresh start, one swipe away.
Sweep away the mess, watch a house come together, then make it yours with a fresh coat of color.
- 3D transformation
- Drag interaction
- Color customization
INDEPENDENT PLAYABLE AD STUDIOMADE IN BRAZIL. PLAYED EVERYWHERE.
✳ YOUR GAME. OUR CRAFT. THEIR FIRST PLAY.
We create
playable ads.A world of possibilities.
We design and build playable ads
for ambitious mobile games.
From the first creative hook to a polished, ready-to-test build. Custom 2D and 3D development, smart variations, and a hands-on team that takes care of the details.
A LITTLE PLANET. A WORLD OF POSSIBILITIES.
✳A world of possibilities.
Creative energy. In every block.
A LITTLE CURIOSITY
GOES A LONG WAY.
HOVER THE PLANET · REVEAL THE LIGHT WITHIN
GOES A LONG WAY.
01 / MORE THAN A LITTLE GAME✳
A few seconds.
A whole lot of potential.
Your next player doesn’t need another ad.
They need a reason to care.
We find the fun at the heart of your game and turn it into a hands-on experience. A satisfying first tap. A smart little challenge. That “one more go” feeling.
From the first brief to the final build, we make playable production feel like having an extra team by your side.
Good games deserve great playables ↗THE TOOLS.
THE POSSIBILITIES.three.jspixiJSHTML5▱WebGL◉AI × HUMAN
THE POSSIBILITIES.three.jspixiJSHTML5▱WebGL◉AI × HUMAN
02 / LESS WATCHING. MORE PLAYING.SELECTED STUDIO CONCEPTS ↙
Our craft.
In your hands.
Three original playables. Three ways to turn curiosity into a first interaction. Open one and experience the detail.
INDEPENDENT PORTFOLIO PROJECTSCREATED IN-HOUSE · AVAILABLE TO PLAY
BUILD YOUR AI / ROBOT RESCUE
Build a racer. Make it personal.
Pick a gadget, power and body. See your choices assemble in 3D, then meet the challenge waiting on the track.
- Branching choices
- 3D assembly
- Runner cliffhanger
FREE THE MINER / HELP THE CHARACTER
A little match. A big rescue.
Match the gems, bring down the rubble and open a way out. A simple puzzle with a character worth saving.
- Match-3 mechanics
- Rubble physics
- Animated payoff
ORIGINAL CONCEPTS. BUILT TO SHOW WHAT WE CAN CREATE FOR YOUR GAME.Let’s build your next playable ↗
03 / THE PEOPLE. THE PROCESS. THE POSSIBILITIES.SIX STEPS. ONE SHARED ADVENTURE.
Good things happen
when we make them together.
YOUR TEAM + OUR STUDIOA SHARED ADVENTURE, FROM DAY ONE.
THE MAKING OF A LITTLE PLAYSCENE 01 / 06
IT STARTS WITH YOUR GAME AND A CONVERSATION.01THE BRIEF
Your game. Your goals.
Our starting point.
Share your game, available assets, audience, and campaign goals. Together, we define the scope, network targets, and a clear creative plan before production begins.
Let’s make your next playable ↗THE STORY, ON PLAY
04 / SAME GAME. DIFFERENT POSSIBILITIES.BUILT TO EXPERIMENT
One puzzle.
Six different
worlds.
A familiar mechanic can feel completely new. We explore characters, palettes, and visual themes to give your next creative a different point of view.
SIX THEMES. CLOCKWISE. A NEW LOOK EVERY 4 SECONDS.
Sweet beginnings
Glossy candy pieces, colorful shapes, and a satisfying first match. The original direction that starts the cycle.
ONE PUZZLE / SIX ART DIRECTIONSTHE ORIGINAL / CANDY
ONE CORE MECHANIC.
A DIFFERENT FIRST IMPRESSION.CHOOSE A THEME
AUTOMATIC CLOCKWISE ROTATION ↻
A DIFFERENT FIRST IMPRESSION.CHOOSE A THEME
AUTOMATIC CLOCKWISE ROTATION ↻
05 / PEOPLE BEHIND THE PIXELSBRAZIL → YOUR TEAM
● ● ●the-good-stuff.js↗
const greatPlayable = {
craft: "in every pixel",
ai: "part of the toolkit",
human: true,
coffee: Infinity
};▌
craft: "in every pixel",
ai: "part of the toolkit",
human: true,
coffee: Infinity
};▌
☕HUMAN IDEAS.
WELL-CAFFEINATED.
WELL-CAFFEINATED.
Serious about craft.
Playful by nature.
A small, hands-on studio.
A big part of your creative team.
We’re Igarashi Entertainment, an independent studio bringing creative thinking and technical care to playable ads for mobile games.
We believe good work comes from close collaboration. You work directly with the people designing and coding your playable. Clear communication, honest timelines, and care that lasts beyond the final export.
↗ Human-led. AI-accelerated.↗ Custom-built around your game.↗ Quality is part of the process.
A DIRECT LINE TO THE PERSON BEHIND THE CRAFT.
Anderson Igarashi
FOUNDER / PLAYABLE DEVELOPER + TECHNICAL ARTIST
Anderson brings a background in real-time 3D, VFX, shaders, and game development to every playable. His work connects visual craft with hands-on development in Unity, Three.js, and Pixi.js, with AI-assisted workflows guided by human direction and review.
8+YEARS IN
GAME DEVELOPMENT
GAME DEVELOPMENT
3+YEARS FOCUSED
ON PLAYABLES
ON PLAYABLES
FOUNDER EXPERIENCE · THE PLAYABLES ABOVE ARE INDEPENDENT STUDIO CONCEPTS.
Explore Anderson’s personal portfolio ↗A FEW GOOD QUESTIONSBefore we
Before we
press play.
What do you need to get started?+
Your game or gameplay footage, brand and art assets, target audience, preferred ad networks, and a rough idea of your goals. Have a brief? Great. Only have an idea? We can shape it together.
Can you match our game’s look and feel?+
Yes. We work with your approved assets and visual direction to recreate the feeling of your game in a focused playable. We agree on the mechanic and level of visual fidelity before production.
What about formats, file size, and ad networks?+
We define network requirements during scoping, then optimize and package each agreed build for its target placement. File size, orientation, click-through behavior, and device performance are part of the delivery checks.
How do you use AI?+
AI supports ideation, coding, and creative exploration. People direct the work, review the code, and test the final experience. We agree on asset usage and workflow requirements with you before production.
How long does a project take, and how is it priced?+
Timing and pricing depend on the concept, available assets, visual complexity, variations, and target networks. We define the scope, estimate, and milestones together before production starts.
When can we review the work?+
We align on the concept before building, then share a working preview for feedback. Review stages and revision scope are agreed in your proposal, so everyone knows what happens next.
What is included in the handoff?+
Your proposal defines the final network builds, delivery notes, source-file handoff, usage rights, and any follow-up support. Tell us what your team needs during scoping, and we will make those details clear before work begins.
Can we start with one playable?+
Absolutely. Start with one concept and a clear scope. We can then develop variations or plan ongoing production around what you learn from testing.
06 / YOUR NEXT GOOD IDEA STARTS HERE LET’S MAKE SOMETHING PLAY
Got a game?
Let’s give it a little play.
Tell us what you’re imagining.
We’ll help you figure out what’s possible.